Lemon Tree Hotels (LTH) are the largest chain of hotels in the mid-priced hotel sector and third largest overall. Product and service bases industries strive to get feedback from their consumers to improve their offerings and customer experience. LTH was using paper based forms to capture customer feedback. They wanted to migrate to a more customer friendly system. We created a simple solution around Tabs to do the same. This system can be used by almost any other product or service industry; examples are the automobile industry to solicit feedback on their services like repairs or servicing or the Healthcare entities like Hospitals, Physician Practices, Internet and Telecom Service Providers, the possibilities are endless.